Ok, so I already blew my watch budget for this year. I probably shouldn't have bought this little beauty, but for under $100 shipped, I just couldn't turn it down. Damn email marketing campaigns ;)
The Carbon is a mens sized, multifunction, "Pilot's Homage" watch. I typically don't buy homage watches, as I feel they're cheesy and generally ugly. However, I couldn't find any "established" watch designs that look like this, so I'm not even sure what it's paying homage to.
The Carbon comes shipped in this green velvet-like pouch that provides reasonable protection for the watch.
You also receive this nice envelope containing instructions for the watch and a warranty card; the watch is warrantied against defects for 1 year from purchase.
As you can see from the photo, the watch has a bold, military style with orange hour markers and luminous white hands. The lume is quite nice; I apologize for not having photos. The three dials are intended to give the watch a chronograph like appearance, but in actuality are (counter-clockwise from top) month, year, and 24 hr. time indicators. It also features a day/date display outlined in silver. The dial is textured... it's definitely not carbon fibre but tries to achieve a similar effect of depth. Even though it's not the same as carbon fibre, it's still quite cool, but very difficult to capture in photographs.
The case, in my opinion, is the best feature of this watch. It has an almost-black, gunmetal type matte finish which exudes manliness, and a sweet hobnail bezel that reminds me of flieger style chronographs (ala Hanhart, for example.) It's 45mm - big enough for my wrist but it might be a bit much for smaller dudes. The crystal is domed mineral, and it comes with a nice leather band with a marked buckle.
This whole time, you've probably been wondering how this watch can pack so much into such a low price. Want to know why? It's made in China. Everything, I'm guessing, is made in China. As such, the Alpha Watch USA name can be a bit misleading... the *company* is based in the US, though. (Interestingly enough, about 30 mins away from me, which I didn't know when I bought it.) Anyway, the movement is Chinese and looks Chinese - rough and basically unfinished. The gold Alpha Watch logo on the rotor is nice, though. Looks can be deceiving, though - this watch keeps excellent time and so far has stayed within 10-15 secs. per day.
My overall impressions of the Carbon are excellent, price notwithstanding. This is a really striking watch with a unique blend of black, orange and white that stands out in my collection. It has satiated my desire to acquire an expensive military style watch. Speaking of the price, it's crazy that something so nice could cost so little. I think I paid a total of $93, and that included tax and shipping (tax is only charged to customers in IL, as far as I know.)
If you're a watch collector or just looking for an interesting everyday automatic watch that won't break the bank, look no further. I really like what Alpha Watch is trying to do in that they are taking Chinese movements and components and packaging them into something worth far more than the sum of its parts.
That being said, where I think Alpha Watch misses the mark is that the majority of their designs are "homage," that is, ripoffs of popular watches such as Rolex and Omega... which I tend to dislike. (Again, I made an exception for the Alpha because I couldn't nail down a watch it seems to copy directly, and even if I did, I still really like it.) The quality, customer service, and image of Alpha is so good that I think they could do quite well with their own unique watches.
Alpha, hear my plea and work on your own custom designs, I'll be there with my credit card burning a hole in my pocket. Let's see some larger sized (Unitas style) handwinds and perhaps a Sea-Gull tourbillon...
http://www.alphawatchusa.com